According to a new analysis by Yale University in New Haven, Connecticut, the breakfast cereals meant for children are less healthy than cereals for adults, and worst still, those that are ‘marketed the most aggressively to kids’ have the worst nutritional quality.
Through the study of 161 brands of cereals, the researchers published their report in the Journal of the American Dietetic Association indicating that the health claims by the cereal producers were often misleading. For instance, cereals sold as ‘low fat’ or ‘low sugar’ did not have low calories, and those brands sold as ‘whole grain’ though had more fiber, they also had as much salt, sugar, and fat as any other brands and had the same calorie content.
They also noted that children are often encouraged by both the food industry and public health authorities to eat breakfast, especially ready-to-eat cereals.
With an aim to comparing the nutritional quality of cereals targeted for children and those for adults, the researchers screened 161 brands of cereals, 46 percent of which were meant for kids. To be qualified in the study, the particular brand of cereal should have a character on the box, toys or games inside, or the company’s web site listed that brand as a children’s cereal.
The research team found that children’s cereals in fact had more sugar, sodium, carbohydrate and calories per gram than non-children’s cereals, and less protein and fiber, too. Meanwhile on average, more than one-third of the weight of children’s cereals consisted of sugar, comparing to less than one-quarter of the adult cereals.
While 56 percent of the non-children’s cereals met nutrition standards for foods sold in school, only 34 percent of the kid’s cereals did.
The growing number of overweight and obese kids would definitely worry their parents because the extra weight in these kids may just make them the possible candidates for heart disease, diabetes, high blood pressure, and many other sicknesses, as they grow older.
The advice from the researchers is that parents hoping to choose healthy cereals for their kids should search for those containing 4 or less grams of sugar per serving (about 1 teaspoon), at least 4 grams of fiber per bowl of cereal. Most importantly, once the parents decide to ban the heavily marketed cereals from their kids should stick to their decision. If they ever give in once, they are going to make their kid nag them even more.
Through the study of 161 brands of cereals, the researchers published their report in the Journal of the American Dietetic Association indicating that the health claims by the cereal producers were often misleading. For instance, cereals sold as ‘low fat’ or ‘low sugar’ did not have low calories, and those brands sold as ‘whole grain’ though had more fiber, they also had as much salt, sugar, and fat as any other brands and had the same calorie content.
They also noted that children are often encouraged by both the food industry and public health authorities to eat breakfast, especially ready-to-eat cereals.
With an aim to comparing the nutritional quality of cereals targeted for children and those for adults, the researchers screened 161 brands of cereals, 46 percent of which were meant for kids. To be qualified in the study, the particular brand of cereal should have a character on the box, toys or games inside, or the company’s web site listed that brand as a children’s cereal.
The research team found that children’s cereals in fact had more sugar, sodium, carbohydrate and calories per gram than non-children’s cereals, and less protein and fiber, too. Meanwhile on average, more than one-third of the weight of children’s cereals consisted of sugar, comparing to less than one-quarter of the adult cereals.
While 56 percent of the non-children’s cereals met nutrition standards for foods sold in school, only 34 percent of the kid’s cereals did.
The growing number of overweight and obese kids would definitely worry their parents because the extra weight in these kids may just make them the possible candidates for heart disease, diabetes, high blood pressure, and many other sicknesses, as they grow older.
The advice from the researchers is that parents hoping to choose healthy cereals for their kids should search for those containing 4 or less grams of sugar per serving (about 1 teaspoon), at least 4 grams of fiber per bowl of cereal. Most importantly, once the parents decide to ban the heavily marketed cereals from their kids should stick to their decision. If they ever give in once, they are going to make their kid nag them even more.
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